Your Business Deserves a Real Brand Strategy.
The Marketing Action Plan (MAP) gives small business owners a complete, professionally-built brand strategy and marketing plan in one focused session, delivered within days.
SOUND FAMILIAR?
You're marketing on gut feeling.
And it shows.
You post when you have time. You write copy when you need a client. You're not sure what makes you different from your competitors - or how to say it when you do - so your message ends up sounding like everyone else's.
That's not a hustle problem. It's a positioning problem.
Without a clear brand strategy, your marketing is guesswork. You spend time and money on tactics that don't connect, attract the wrong clients, or worse, attract no one at all.
There's a better starting point.
INTRODUCING
The Marketing MAP
One session. One deliverable.
A complete strategy you can actually use.
The Marketing Action Plan (MAP) is a structured, proven process that takes you from "I think I know what we do" to a 50+ page Brand Strategy and Marketing Plan, custom-built for your business.
No six-month retainer. No vague recommendations. A real, actionable document, built around your business, your market, and your goals, typically delivered within one week of our meeting.
THE DELIVERABLE
Everything you need to market with confidence.
1. Brand Clarity
Your brand voice, personality, promise, and positioning, defined and documented so everyone on your team (and every piece of content you create) stays on message.
2. Competitive Edge
A competitive landscape analysis that shows where you stand in your market and what makes you different.
Know your position. Own it.
3. Ideal Customer Profile
A profile of your best-fit client: how they think, what they need, where they spend time, and what finally gets them to say yes.
4. Ready-to-Use Marketing Copy
Taglines, positioning statements, and messaging you can put to work immediately: on your website, in proposals, in your pitch.
5. Content Strategy & Campaign Ideas
A roadmap of what to create and how to show up, with specific campaign concepts built around your audience and goals.
6. Visual Identity Guide
Color palette, typography recommendations, and brand direction so your visuals match the brand you're building.
What Clients Are Saying
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”
“Chris at CDCG is very thoughtful, organized, and proactive in his approach. He’s gotten to know us and our voices so well. Chris is an excellent marketer and an even better partner.”
“CDCG crafted a narrative that brought our origin story and mission to life. Thanks to their creative messaging and polished materials, we just became finalists for key start-up funding.”
“Their devotion runs deep and they only want the best results for us. With their masterful direction, we have secured new clients and have more to come.”
“Chris helped my company find our story, recognize what makes us unique, and create a plan for sharing it.”
“Chris really helped me understand what my business message should be and how to get it out into the marketplace. The man truly understands his business.”
“Partnering with specialists on client projects can be a tricky gig - you need them to be on-point, or else everyone looks bad. Consistently, the team at Carpe Diem comes through with excellence.”
“His process was like a SWOT session that was reassuring to me and our team about what we do for our customers and how good we are at it.”
“Chris has helped my organizations - three of them - with online presence and strategy. He is such a good guy, always willing to dig in and help get things done.”